In order to maximize recovery value and exposure, we ran a four week indicative bid period and marketing campaign targeting national investors, with a best and final bid week for serious investors with competitive pricing indications to confer with counsel regarding the title issues. In doing so, we discovered numerous national NPL funds and business investors who were willing to modify/work out the loan with the borrower.

Distribution of viral marketing materials which clicked-back to an online marketing site where the asset was posted. This uncovered local investors, however the highest bid was submitted by an out-of-state fund.